Too Bad The Arrows Missed

Did you happen to see that news story a while back about a newly discovered "uncontacted" Brazilian tribe? It featured a great photo of naked men, painted in red, aiming arrows at the photographer's plane.

But now it turns out... that it was a hoax. The tribe was not newly discovered. They had been known about for a century.

The photographer and the agency that released the pictures wanted to make it seem like they were members of a lost tribe in order to call attention to the dangers the logging industry may have on the group.

They wanted to "call attention",
using a bit of invention.

It generated a lot of buzz,
but was it a lie? You bet it was!