Rand and Marketing

A couple of months ago, the Wall St. Journal ran an op-ed by Heather Wilhelm, arguing that Rand shouldn't be included in marketing materials for the free market movement.

But in an age where hope, change and warm-hearted marketing clearly resonate, is revitalizing and glorifying Rand's acerbic "virtue of selfishness" doing the free-market movement any good? Doubts are starting to emerge.

It's funny to think that doubts about Rand's approach are just starting to emerge. She has always been controversial, even among those who advocate free markets.

In today's Daily Caller, my wife and Gen LaGreca argue that Rand makes a vital contribution:

It’s amazing that in all their talk of Rand’s “harsh message” and “confrontational language,” many free-market defenders haven’t asked themselves why her writings have inspired millions to become advocates of capitalism. They don’t understand that she completes the 18th century vision of the American Revolution by presenting a morality that fully justifies capitalism and individual freedom.

Rand’s morality of rational, enlightened self-interest defends the individual’s right to his own life, the power of his own liberty, and the glory of his pursuit of his own happiness.

Appeasement can be a crutch,
limping along too long.

Confrontation, as such,
isn't always wrong.