Give This Just A Glance

This is a headline from months ago, but I love it:

TV Ads May Be More Effective If We Pay Less Attention

The idea is that when you pay attention, your critical faculties are in control, and you will be skeptical of advertisers' claims.

But if you just let the ad wash over you, more of it sticks to your cranial crevices.

Well, so the researchers claim!

I wonder if I should mention...
this post is designed to deflect your attention.