Saturday, January 31, 2015

The Power of Price

You get what you pay for:

"The results showed that both versions of the placebo improved motor function compared with a base line test, but the subjects who took the $1,500 dose had an improvement that was 9 percent greater than the $100-per-dose placebo."

It's all in the mind,
but researchers find
the placebo that's best
costs you more than the rest.

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