It's interesting how a big publicly held company will decide to go all-in behind some controversial issue. On the one hand, they risk alienating people on the other side of the controversial issue. Hence the slogan, "Get woke, go broke." The additional danger is that your own partisans may turn on you, when it turns out that you're really just another profit-seeking company without a truly deep commitment to "sacrificing everything".
There's a theory that soon there will be liberal shoe brands and conservative shoe brands. Ditto with all consumer products.
Shoes do come in left and right,
But keep your politics out of sight!
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