Saturday, December 11, 2010

In The Headlines

William Zinsser has an amusing but depressing piece on the tendency of the New York Times to feature headlines of the "Yes, But" format.

The pattern is:

Positive Trend
Faces Unhappy End

You see it all over the press, but I suspect the Times does it the most. He has lots of real examples.

But then he imagines how the Times would have spun the events of 1776:
JEFFERSON WRITES ‘DECLARATION,’
BUT BRITISH VOW ARMS BUILD-UP
Are their headline writers simply hedging their bets?
Must every announcement come with regrets?

2 comments:

Charlie McDanger said...

I love that guy. His "On Writing Well" should be on every scribbler's shelf.

John Enright said...

And he's such a careful reader too!