It made me reflect on the idiomatic verb, snowball:
Increase rapidly in size, intensity, or importance - the campaign was snowballingThe visual is of a snowball rolling along getting bigger and bigger.
But if you live somewhere warm
and have never seen a giant snowball form...
the metaphor will be lame,
its impact not the same.
On a tangent, the collected Calvin & Hobbes Snowman Strips.
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