Experiment 1 demonstrated an implicit preference to buy goods from the first salesperson encountered and to join teams encountered first, even when the difference in encounter is mere seconds. In Experiment 2 the first of two consumer items presented in quick succession was more likely to be chosen.I can see where it could be a time-saving bias, but the best shoppers I know are patient comparison shoppers.
When it comes to shoppers, I'm one of the worst.
I always buy whatever's first.
1 comment:
Given limited life spans, we need to know whether the average improvement justifies further shopping.
I suspect you're an excellent shopper!
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