Love at first whiff is the idea behind Smell Dating, a New York matchmaking service that promises to help single people sniff out their perfect match by breathing in the odors from dirty T-shirts.
But it is real, or is it... art? It's described as "an art project". In other words, it's what we used to call a glorified publicity stunt.
What's true is that scientists have been trying to test human olfactory attraction/repulsion for a while now, often using clothes with body odor. My impression is that the results are less than impressive.
Love is in the air - that's the theory.
But I admit I'm feeling kind of leery.