...the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service.Oddly, from what I've heard, the regular press isn't covered.
And the regular press does review stuff they get for free. Constantly. Like movies and books and CDs, for example.
But bloggers are suspect and all their endorsements
deserve extra special rules and enforcement!