The Wall St. Journal today had an article on a topic I know a little bit about: Ironman triathlon races. Or is it "full distance" triathlon races?
It turns out that Ironman is a brand, and they jealously guard their brand name, and it works spectacularly well. Other races of the same format do not draw the same sort of participation that brand-name Ironman races do. Even when the "generic" version is a lot cheaper!
How much is in a name
if the distance is the same?
I've done 2 of these events,
and I've saved my dollars and cents.
I went with the generic
instead of the "ferric".
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