I'm amused. Sites I visit are presenting me with ads for FringeNYC. No doubt this is occurring because I have done some searches on the festival or have visited the festival website.
But, you know, I've got a show at the festival! I don't need to be advertised to! As a matter of fact, I've paid to advertise my show a bit.
So, if you want to advertise something, be aware that "targeting" isn't always as targeted as you'd like.
Probably you've had the experience of buying something on the net - and then continuing to get ads for it. For rarely purchased items, this doesn't make much sense. Presumably the advertisers don't know your demand has already been supplied.
So, seriously, Fringe NYC,
don't advertise to me.