It's hard to redeem connotation. Rand tried it with selfishness. Some people have tried it with the n-word and even the whore/ho combo. Attempting to reverse negative spin gets people's attention, and will cause some to think, but simply shocks others.
So the safer approach is the coining of new phrases for the old things which you wish people to see in a new light.
Some old words seem
Hopelessly cursed
Hard to redeem
Stuck in reverse.
And though it's much blander
To make a new name
In truth, that's the standard
Way to reframe.
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