Now let's return to the not-so-glamorous, yet brilliant, marketing campaign the homeless man was taking part in. His catch phrase was a question, "Help the homeless today, sir?" This synecdochical phrasing leads you to believe that there is such a thing as an entity called "The Homeless." Perhaps they are a "community?" I'm not sure, but what we are told is that by giving this man our money, we are helping "The Homeless."When I was a kid, they were just called bums.
This is the way that progress comes.