A bar in my neighborhood, a bar that appeals to White Sox fans, and has taken to taunting the Cubs.
"The pub... used one side of its marquee to announce that customers will get free beer every time the St. Louis Cardinals hit a home run against the Cubs in the National League Division Series."
Paradoxically, I suppose that the bar will be showing the Cubs vs. Cards game. How else will you know when you're due a free beer - except by watching the game?
Instead of just ignoring,
they're actively deploring.