It was the first day at a new school - a special needs school - for an 11 year old autistic boy in Thailand.
Something got him upset, and he climbed out a 3rd floor window, onto some kind of balcony, and reportedly dangled his legs off the side, and wouldn't let anyone come near him. So the fire department was called, and his mother was called.
I guess the mom couldn't talk him in either.
But one fireman heard the mother mention how much the boy loved superheroes.
So he went back to the firestation and got his Spidey outfit, and lured the boy back inside with a glass of orange juice. The pic at the link shows a very happy kid in the arms of the Thai version of Peter Parker.
When no one else will do,
Spiderman comes through.