We have something unusual in Chicago - honorary street names. The street is still known by its original name - as shown on a green sign, but it's also decorated with an honorary name - as shown on a brown sign.
As a native, I always ignore the brown sign, since it conveys no helpful information. But the poor out-of-towners often have trouble figuring out where they are.
Today, one of our alderman called for stopping the spread of the brown signs. I hope people listen to him.
Conflicting signs is one of the surest
Ways to confuse the average tourist.